ICY QIAO
2D ANIMATION / ART DIRECTION / MIXED-MEDIA ART
Nescafé
Created for NESCAFÉ, this animated brand campaign explores the opportunities of China's evolving consumer market, highlighting the brand's approach to lifestyle experiences, creative partnerships, and community engagement.
Combining motion graphics and live-action campaign footage, the video transforms marketing concepts and campaign results into an engaging visual narrative. Working with Pencil Animation Studio, I contributed motion graphics design, using playful transitions and dynamic compositions to communicate the brand's strategy.
Client: NESCAFÉ Dolce Gusto (Nestlé)
Production: Pencil Animation Studio
Project Type: Brand campaign
Role: Motion Graphics Designer
Medium: Motion Graphics, Live Action
Software: Photoshop, Illustrator, After Effects