ICY QIAO
2D ANIMATION / ART DIRECTION / MIXED-MEDIA ART
Pandora
Created for BMW in collaboration with Pencil Animation Studio, “Pandora” is an animated explainer introducing an internal management system designed to streamline workflows and improve project efficiency.
Combining playful character design with clean motion graphics, the film translates complex operational processes into accessible visual storytelling. As Art Director and Motion Graphics Designer, I was responsible for the visual direction, storyboarding, and motion graphics, developing a cohesive visual language throughout the video.
Client: BMW
Production: Pencil Animation Studio
Project Type: Explainer Video
Role: Art Director, Motion Graphics Designer
Medium: Motion Graphics
Software: Photoshop, Illustrator, After Effects