Wetland Drift
The client, Lacoste, is a French fashion and lifestyle brand known for its iconic crocodile logo and its long standing connection with sport, movement, and casual elegance. This animation was created as part of Lacoste x Fantasticman’s campaign featuring Wang Yibo, one of China’s most influential young celebrities and the brand’s global ambassador.
Centred around the theme “Wetland Drift”, the piece brings Lacoste’s crocodile identity into a playful workplace setting, turning an everyday office scene into a moment of humour, movement, and imagination. Through 2D animation, the project adds a light and energetic visual layer to the campaign, echoing Wang Yibo’s youthful image and the brand’s sporty, playful spirit.
Client: Lacoste x Fantasticman
Featuring: Wang Yibo
Project Type: Brand Campaign
Role: 2D Animator
Medium: 2D Animation
Software: TVPaint